Milk; definition, misbranding product, prohibition. (SB510)

Introduced By

Sen. Bryce Reeves (R-Spotsylvania)


Passed Committee
Passed House
Passed Senate
Signed by Governor
Became Law


Milk; definition; misbranding; prohibition. Defines milk as the lacteal secretion of a healthy hooved mammal and provides that a food product is unlawfully misbranded if its label states that it is milk and it fails to meet such definition, except for human breast milk. The bill directs the Board of Agriculture and Consumer Services to implement a plan to ban all products misbranded as milk. Read the Bill »


Bill Has Failed


01/07/2020Prefiled and ordered printed; offered 01/08/20 20103558D
01/07/2020Referred to Committee on Agriculture, Conservation and Natural Resources
02/03/2020Impact statement from DPB (SB510)
02/04/2020Reported from Agriculture, Conservation and Natural Resources (10-Y 5-N) (see vote tally)
02/04/2020Rereferred to Finance and Appropriations
02/06/2020Continued to 2021 in Finance and Appropriations (15-Y 0-N) (see vote tally)


Alice Leigh writes:

This bill is absurd. Are people really suffering from confusion over the use of the term "milk" for plant-based milks??? NO. There is no evidence to support this and those who will suffer from this bill are those of us who use plant-based milks and will either have to foot the cost for companies forced to change the labels or worse, find products we rely on no longer available in Virginia. None will benefit from this other than the ailing dairy industry - and even that benefit will be a short-lived one as plant-based milks will and should replace animal-based milk - it's only a matter of time.